About Us


PHILOSOPHY


IMONNI is a young brand that is swiftly making its mark on Australian women’s fashion. It’s a brand that champions a fresh, contemporary femininity, with elevated every day clothing that’s effortlessly adaptable and at the forefront of style. Ever versatile, IMONNI collections blend the practicality of polished staples with an air of off-duty cool. 

Offering womenswear for the style-conscious and savvy at an accessible level, the IMONNI brand is founded on stylish must-haves, go-anywhere favourites and sharp silhouettes. This is countered by unexpected details that provide a unique interpretation of seasonal trends.

Designed and developed by a discerning, dedicated design team, IMONNI is both globally in-step and quintessentially Melbourne. Softness meets structure and playfulness subverts a minimal edge in designs that are carefully considered and built to last beyond the season. 

Knits are a cornerstone of the IMONNI offering through the seasons. They envelop, coordinate and delight - with unique design elements, runway-fresh structures and luxe tactility. A Melbourne wardrobe is incomplete without a steady supply of this innovative knitwear that can be worked seamlessly into day to evening styles and played against high-end separates and dresses. 

Above all, IMONNI is dedicated to delivering premium fabrications, cut to perfection for the woman who will wear it.

The IMONNI customer gravitates towards quality and innately understands the pieces that will suit her, while IMONNI’s collections seamlessly tie in with her existing wardrobe, offering fresh inspiration each month. 

The IMONNI mission: to make everyday style choices a simple pleasure – through well-crafted and highly coveted wardrobe favourites.


THE IMONNI WOMAN


A leader not a follower, the IMONNI muse curates her life with style as a central force - from her coffee choice to her career path and travel destinations. She collects friends with ease, with people drawn to her cool confidence. 

You’ll find her gracing hidden laneways, brightening up the office, at the park or travelling the world in style. She knows the best new places to go and always has a witty line to offer.

At daybreak, the morning light is met with the stress-free knowing that her IMONNI wardrobe is effortlessly equipped to meet her sartorial needs - no matter where the day takes her. She moves through busy days with ease and self-assurance and would never appear to be trying too hard.